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With a team of seasoned industry professionals—who also happen to love video games—Liquid Advertising leverages data-driven insights to help clients achieve their marketing objectives through engaging and effective campaigns. Our agency’s success lies in our swift ability to identify the target audience and understand their behaviors, preferences, and needs.

CEO, President

Will Akerlof

Will got his start in advertising as an account coordinator for McDonald’s franchises in Ohio at Lintas: Fahlgren Martin. Later he moved to Los Angeles to be the Senior AE for Hamburger Hamlet at Coen/Kalis. In the late 90s, he started the advertising division of iAgency, one of the first internet-focused marketing firms. In 2000, he left to found Liquid Advertising and has shepherded its growth from a 4-person shop in Pacific Palisades to a 100+ person organization with global offices.
EVP, Global Media

Kevin Joyce

Kevin oversees Liquid’s dynamic, growing media team. His experience ranges across digital, traditional and experiential, in service of both branding and direct response. His favorite campaigns are for challenger brands in challenging landscapes. He considers a more appropriate job title to be EVP of solving clients’ problems, and welcomes those problems, be they large or small.
SVP, Creative Services

Chris Hepburn

Chris started his career in the gaming industry in the mid-90s at Activision and has spent the last four years at Liquid building and now leading the creative department. He is an award-winning editor, producer, and creative director, with the team and network to produce any type/scale of digital, social, video, or OOH content.


August 14, 2023

Meet William Akerlof | President of Liquid Advertising

August 14, 2023

Meet Chris Hepburn | Video Game Industry Veteran

October 10, 2023

Larry McMahon Promoted to VP Global Media at Liquid Advertising