Prize of the Tomb Raider OOH

Crystal Dynamics

Times Square "Hanging Jeep"

For the PlayStation release of Rise of the Tomb Raider, we created a 70-foot tall billboard in Times Square featuring a real, full-size Jeep dangling precariously from a metal cable from an icy cliff—the centerpiece of a social media contest to win the Jeep.

Our billboard was the first use of a snow machine in a Times Square out-of-home placement.

Check out our highlight reel below!