We designed and produced the first-ever Overwatch Payload Tour, featuring a one-of-a-kind photo experience that digitally inserts cosplayers and friends into an immersive, rotating 360-degree game environment.
Overwatch Payload Tour
Blizzard
Immersive Photo Experience
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Participants pose together on an elevated and motorized stage in front of a curved green screen, as our camera captured the perfect, spinning Michael Bay-style hero shot.
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As they stepped off the stage, the compositing system places them in the scene, and everyone received the branded clip to show off on social media.
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As an extra reward, each participant received a collectible Overwatch hero pin.
And, each day of the event featured a different map from Overwatch, so fans came back every day for a brand-new photo.
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