Overwatch Happy Hero Days


Holiday Giveaway

Blizzard wanted to create a campaign for Overwatch with a focus on the holiday season.

We pitched, designed, and produced the “Happy Hero Days” social campaign, which had the highest social engagement in Blizzard’s history.

Each day, a new video was shared on Twitter showing the daily prize. Fans were asked to retweet the update as a method of entry.

Winners were chosen for each day’s prize, including a Grand Prize on the final day of the promotion.

In the end, the Happy Hero Days social campaign received over 6.6M views, 950K retweets and over 1 billion impressions.

Check out our case study reel below!