Final Fantasy XIV Case Study

Square Enix



Near term:

Completely rethink and restructure media mix and campaign architecture. Implement performance best practices unique to gaming based on Liquid historicals.

Long Term:

Build trust with client in branding’s ability to unlock even more growth. Examples include experiential partnerships with the Red Cross, high profile talent like Tom Holland and Sia in trailers, and calculated bets on high impact media.


Red Cross x Stormblood Drive

Creative Work


5x the monthly purchases prior to Liquid, while staying within CPA tolerances. Propel the game into top MMORPG